When Nobu opened at the Grand Wailea, the goal was to quickly build awareness of the new restaurant and its location. With an established partnership already in place, the Grand Wailea collaborated with Nobu on a strong launch campaign to ensure both visitors and residents knew they were now open and where to find them.

To create immediate impact, Nobu executed a full digital takeover paired with a high-impact static banner campaign. The creative focused on visibility, prestige, and location awareness, capturing travelers’ attention and positioning Nobu as a must-visit dining destination on Maui.

The campaign generated significant visibility across key airport touchpoints, successfully announcing Nobu’s opening and reinforcing its connection to the Grand Wailea. The strong launch presence helped drive awareness and positioned Nobu as one of Maui’s premier dining experiences.