Blue Hawaiian Helicopters aims to distinguish themselves as the leading helicopter tour company and choice for activities among Hawai‘i’s visitors. With a competitive tourism market, they use airport advertising to effectively reach travelers across all major neighbor island airports.

We partnered with Blue Hawaiian Helicopters to design a comprehensive advertising campaign spanning multiple neighbor island airports. This campaign utilizes high-visibility placements to captivate travelers upon arrival. To complement their airport presence, they also have a multi-platform media strategy with Pacific Media Group to direct traffic to their e-commerce engine for seamless bookings.

The multi-platform campaign has enhanced brand recognition and solidified Blue Hawaiian Helicopters as the go-to provider for helicopter tours in Hawai‘i. The airport advertisements reach thousands of visitors daily, while the integrated digital strategy drives a significant increase in direct bookings.